Hi, I’m Sonali! I design enterprise products and build the design systems behind them.

I lead Design Infrastructure at Flatiron Health, owning design systems, design technology, and brand. I’m based in San Francisco, CA.

A note from a past manager

"I had the pleasure of directly managing Sonali in my role as VP of UX at OpenGov. Sonali brings a unique skill set to her role—she's a phenomenal designer, a sharp front-end developer, and a dedicated servant leader to her team. While at OpenGov, she led product design for several key initiatives, single-handedly ran the design system, scaled adoption, and led the company's extensive accessibility program. Her work ethic and passion for excellence are inspiring. Sonali is an asset to any organization. Most importantly, she was a delight to work with and I hope to work with her again soon."

- Richard Baker, Former VP of UX at OpenGov

At Flatiron Health, I lead the Design Infrastructure team – establishing design patterns and best practices across a suite of enterprise software used by a wide range of users all working to provide and advance cancer care.

My work centers on designing shared patterns, systems, and workflows that make highly complex, data-dense software more usable and consistent across care teams, particularly in support of our flagship product, a mission-critical Electronic Health Record system (EHR).

I spoke about Measuring Design System Health with Nathan Curtis and Zeroheight.

At ideas42 Ventures, I led design in a startup incubator environment where we launched pilots for 7 new businesses informed by behavioral science.

I partnered with founders, engineers, and behavioral scientists to identify business use cases and shape product direction from the earliest stages. My role combined product design, discovery research, usability testing, and front-end development to help teams move from insight to MVPs designed for real-world pilots.

I spoke about our work on the Crafted podcast and Outcome Based Roadmapping at DC Startup Week 2021.

At OpenGov, I led strategic design initiatives and the design system for enterprise software used by state and local governments.

I worked across all products in the OpenGov suite including budgeting, financial reporting, licensing and permitting, and public transparency software – combining product design and front-end expertise to deliver critical features for key customers and building out the company’s design system. After identifying ~$2m lost ARR - I launched the company’s accessibility program, expanding our ability to sell to state and larger local governments.

I spoke about design patterns and systems in government software at the International Design in Government Conference, and about my hybrid role as a designer and developer at the UpFront Conference.

At Opower (acquired by Oracle), I designed enterprise software and consumer facing tools for utility companies operating at large scale.

My work spanned web, email, print and software products – supporting millions of end users and utility operations teams. Along with leading several strategic projects, I owned the design system that supported our white-label line of products.

At BetterHelp, I designed an online therapy platform in a data-driven startup environment.

My work focused on optimization of user signup, onboarding, and critical therapy workflows through A/B testing.